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Marketing Plan - 1717 Words

Compact Nutribullet Pro 1-Year Marketing Plan Student Name: Catherine O’Brien Student ID: 000296377 Date: July 18, 2015 Student Mentor Name: Janie Cromcack Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 8†¦show more content†¦Target Market There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day. Competitive Situation Analysis Analysis of Competition using Porter’s Five Forces Model Competitive Rivalry: The Magic Bullet and the Ninja appear is the only competitive rival. If you want to even consider them as rivals Potential New Entrants: Currently there does not appear to be any potential new entrants that can come up against the NutriBullet is continuously improving its products and adding new products to the line for a healthier lifestyle Bargaining Power of Buyers: The Buyers and suppliers do not have an impact on the purchasing of the product. NutriBullet is widely distributed andShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

The Role of Government in Economy Free Essays

Nowadays, there are debates on how far government should interfere with the economy. Government has played an impact on the economy with the purpose to maximize the well-being of society. What governments generally do is to assure the economy grows at a steady pace, increase level of employment and stabilize the price level. We will write a custom essay sample on The Role of Government in Economy or any similar topic only for you Order Now However, whether government should take active policies to interfere with economy or just let it grow naturally has raised widely discussion. This essay discusses the role of government by analyzing both thought of Keynes and Friedman and then prove the effectiveness of Friedman’s theory with historical examples. Firstly, the Great Depression of the 1930s has helped prove the importance of government’s intervention on the economy in the past. The Great Depression started with a decrease in stock prices in America and then quickly spread to most parts of the world (McElvaine, 1993, p 59). There was a tremendous decrease on the demand and global trade, followed by high unemployment rate. As a result, various measures were taken by governments worldwide in an attempt to accelerate the economy’s recovery and reduce the unemployment rate including stimulation on demand by spending much more than they took in (Fox, 2008, p 1). At the final several years of the Great Depression, Keynesian macroeconomic theory, which shows the importance of government’s role on the economy, has played an impact on interventionists’ policies. In Keynesian economics, when inefficient economic outcomes aroused from decisions of private sector, public sector needs to take active measures. By fiscal policy adjusting taxes and government spending and monetary policy which deals with the amount of money supplied and credit, government could help stabilize the economic growth rate, and then plays an impact on price level and employment rate in the process (Congdon, 2007, p 169). In the case of the Great Depression, Keynes said the low unemployment rate were the result of insufficient demand, thus intervention of government was important to run deficits, increase spending and/or cutting taxes, and so as to keep people fully employed (Aikins, 2009, p 403). However, the stagflation of 1970s has challenged Keynesian theory bringing debates on the intervention of government on the economy (Gittins, 2010, p 6). According to Bresiger (2009) it was the 1970s, economic growth was weak, resulting in rising unemployment that eventually reached double-digits. The easy-money policies, which financed huge budget deficits and were supported by political leaders, were then undertaken by the American central bank, in order to generate full employment. However, it also caused high inflation which began in late 1972 and didn’t end until the early 1980s. The great inflation, and the recession that followed, wrecked many businesses and hurt countless individuals. As Bresiger (2009) concluded in his article that before inflation returned to low single digits, another brutal policy of tight money, including the acceptance of a recession would be expected, and meanwhile the unemployment rate would exceed 10%. Given the increasing skepticism towards usefulness of fiscal policy and its multiplier effects proposed by Keynesian theory, another macroeconomic policy named monetarism chiefly proposed by Milton Friedman has attracted growing supports (Issing, 2010, p 35). It was supported by Bernhut (2003) concerning monetary policy, emphasizing on the amounts of money that government should determine to supply in circulation. The theory of monetarism puts a stress on the benefits aroused from free market economics and weaknesses associated with government intervention on the economy (Congdon, 2007, p 200). The appropriate economic role for government is to manage the amount of money in circulation, so as to influence aggregate output in the short run and finally control the level of prices and inflation rate over longer periods. Particularly during the 1980s, some of the laissez-faire thoughts proposed by Friedman including monetary policy, privatization, deregulation and taxation, were used by governments (Congdon, 2007, p 202). After analyzing the thought of both Keynes and Friedman respectively, it may be better to give a comparison on the two theories in order to see what role government should take in the economy. As Issing (2010 p 1) says in his article, after the Great Depression, there was dominant belief on the Keynesian theory. However, the lessons obtained from the stagflation of 1970s, associated with Keynesian policies, are that unrestrained and neffectively planned intervention by government could give rise to market failure and adverse economic outcome (Aikins, 2009, p 405). The weakness of Keynesian theory was supported by Callaghan who stated that cutting taxes and boosting government spending during recession would inject higher inflation rate followed by higher rate of unemployment (Issing , 2010, p 2). On the contrary, rather than regarding insufficient demand as the key factor driven the Great Depression, Friedman argued it was largely caused by the Federal Reserve reducing the money supply. In the article, Issing (2010) plays an importance on the money by illustrating that ignoring monetary factors has led to the worst crisis since the Great Depression related to the asset price bubbles. Another example which helps prove the effectiveness of monetarism was given by Congdon (2007). When Margaret Thatcher won the 1979 general election in United Kingdom, Britain had several inflation for several year, with inflation rate rarely below 10%. Even worse, the rate had reached 27% by the time of the election. Thatcher implemented monetarism to control inflation, and successfully reduced the rate to 4% at 1983. There was a global recession at that time, and Thatcher’s monetarist policies contributed to the success of fighting against the recession, meanwhile helped Britain become one of the nations which recover economic growth firstly. To sum up, this essay has examined two theories concerning about the role that government should take in economy. In Keynesian economy, fiscal policy is particularly an important tool that government should use when aggregate demand is not insufficient and keep full employment by running government deficit. Historical evidence has showed that it was not an efficient way to fight recession. Conversely the monetarism offers Keynesians a better view of monetary policy. It can be shown that the core ideology of monetarism can still work well today and monetary factors can not be neglected, thus government has a role to determine amount of money supplied as well as the volume of credit in all aspects, but not interfere with the economy unrestrainedly and ineffectively. How to cite The Role of Government in Economy, Papers

Cleft Lip And Palate Essay Example For Students

Cleft Lip And Palate Essay Cleft Lip and Palate are facial birth defects. A cleft lip affects the upperlip, ranging from a notch to a complete fissure extending into the nose. A cleftpalate affects the roof of the mouth, with a groove that may extend through thedental arch. These abnormalities may occur separately or together. Cleft lip andpalate are facial malformations that may occur separately or together. They mayalso occur in association with other syndromes or birth defects. The separationof the lip can vary from a small notch to a complete separation extending intothe nose. The cause of these malformations may be mutant genes or teratogens. Teratogens are agent that cause abnormalities in a developing fetus such ascertain viruses or chemicals. As well as being disfiguring, these abnormalitiescan cause feeding difficulties and problems with speech development. Riskfactors are a family history of cleft lip or palate and presence of anotherbirth defect. The incidence of cleft lip and palate varies with different races;approximately 1 out of 1,000 Caucasians are affected. The incidence of cleftpalate alone is 1 out of 2,500 people, not that rare of an occurrence. There isno proven way to prevent this defect. Physical examination of the mouth, noseand palate confirms the presence of cleft lip or cleft palate. Diagnostictesting may be performed to determine or rule out the presence of otherabnormalities. Symptoms of this defect include: separation of the lip,separation of the palate, separation of both, and/or varying amounts of nasaldistortion. Treatment of cleft lip and palate involves several specialtiesincluding plastic s urgeons, orthodontics, speech therapists and others. Treatment may extend over a period of several years. Surgery to close the cleftlip usually performed at 1 or 2 months of age. Later surgery may be needed ifthere is extensive nasal involvement. Since cleft palate is usually diagnosed atbirth, it can usually be closed within the first year of life to enhance normalspeech development. Until surgery, a prosthetic device is often fitted over thepalate for feeding. Although treatment may extend over several years and requireseveral surgeries depending upon the involvement, most children affected by thisdisorder can achieve normal appearance, speech, and eating and will gain socialconfidence not worrying about kids teasing them. For some, speech problems maycontinue. Some complications that may occur are recurrent ear infections,hearing loss, dental cavities, and displaced teeth speech defects. Although itis considered an abnormality, it shouldnt be thought of as adisability. But the effects and problems that may occur because of this defe ctshould not be ignored or neglected, such as speech impairment. Parents of thechild need not feel responsible for their childs disorder, there is no knownpreventive measure. Some parents decide that their childs disorder does notneed to be repaired, but it would only benefit the child when they grow older,both in a physical aspect and in the emotional aspect because the world is crueland not very accepting of those that are different from themajority. Bibliography1.Better Homes and Gardens Family Medical Guide 2.Funk and WangallsEncyclopedia 3.Microsoft Encarta98 Encyclopedia 4.www.healthhelp.com 5.Cleft Lipand Palate Parents Guide, By J.R. ThompkinsHealth Care